Молодежный инновационный вестникМолодежный инновационный вестник2415-7805Федеральное государственное бюджетное образовательное учреждение высшего образования "Воронежский государственный медицинский университет имени Н.Н. Бурденко" Министерства здравоохранения Российской Федерации9502UnclassifiedFormation of a marketing strategy to attract foreign patientsShakhmatovBakytbek<pre id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="Перевод" data-ved="2ahUKEwjv3K64xaqEAxVA5MkDHUUaCT0Q3ewLegQIDhAU"><span class="Y2IQFc" lang="en">Master's student</span></pre>shakhmatovb@mail.ruhttps://orcid.org/0009-0006-1373-7708UazhanovMargulan<pre id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="Перевод" data-ved="2ahUKEwjv3K64xaqEAxVA5MkDHUUaCT0Q3ewLegQIDhAU"><span class="Y2IQFc" lang="en">PhD Associate Professor, Department of Public Health and Management</span></pre>um08@inbox.ruhttps://orcid.org/0000-0002-7075-3716Astana medical universityAstana Medical University1904202413S15435461402202412052024Copyright © 2024, Shakhmatov B., Uazhanov M.2024<p class="5-" style="text-align: justify;">Introduction. With the growth of potential international medical tourism and the desire of medical institutions to expand their client base, developing an effective marketing strategy has become a key aspect of successfully attracting and retaining international patients. Factors such as quality of healthcare services, level of service, communication, and trust play an important role in this process. With increasing competition in this field, updating marketing strategies helps meet the needs of international patients and improve the image of healthcare institutions at the global level. Goal. Develop a marketing strategy to attract foreign patients that will be practically applicable for many medical institutions in Kazakhstan interested in increasing the number of foreign patients. Materials and methods. Theoretical sources of information from many authors on the topic of developing a marketing strategy for medical institutions in the Republic of Kazakhstan and countries where medical tourism is well developed (Israel and Turkey) have been studied. Results. Clearly defined features of factors that influence the correct development of a marketing strategy for a clinic that intends to attract and increase the number of foreign patients have been identified. Conclusions. A marketing strategy will be developed for medical institutions of the Republic of Kazakhstan, which takes into account the characteristics of the country, legislative norms and acts, and transport accessibility of each clinic.</p>marketing strategymedical institutionsforeign patientsfactorsстратегия маркетингамедицинские учрежденияиностранные пациентыфакторы1.Syzdykova D Trends in the improvement of Medical and health tourism in the territory of Kazakhstan В сборнике: Туризм как фактор устойчивого развития региона. Сборник материалов Международной научно-практической конференции, Горно-Алтайск, 19-20 апреля 2023 г.. под общей редакцией Т. А. Куттубаевой, Н. И. Клепиковой. 2023. С. 229-232