Молодежный инновационный вестникМолодежный инновационный вестник2415-7805Федеральное государственное бюджетное образовательное учреждение высшего образования "Воронежский государственный медицинский университет имени Н.Н. Бурденко" Министерства здравоохранения Российской Федерации10301Conference ProceedingsThe competencies of the pharmaceutical specialist in the sale of goods to the population in pharmacy organizationSpinevaKhristina Alexandrovna<p>First-year post-graduate student, <span class="Y2IQFc" lang="en">Department of Management and Economics of Pharmacy</span></p>spineva@bsuedu.ruhttps://orcid.org/0009-0008-6408-4799FilinaIrina Alexandrovna<p>Doctor of Pharmaceutical Science, Professor of the Department of Pharmacy Management and Economics</p>iafilina@yandex.ruhttps://orcid.org/0000-0002-4227-5059Belgorod State National Research University2504202514S12772802102202524022025Copyright © 2025, Spineva K.A., Filina I.A.2025<p>In todays market, characterized by high competition and increasing consumer awareness, professional competence of pharmaceutical specialists in the field of selling pharmacy goods and medical devices is a key factor for the success of an organization, including pharmacies. Training a specialist who can effectively perform their job duties in at least one area of professional activity is one of the fundamental tasks underlying the concept of a competency-based approach. The aim. Assessment of the competencies of pharmaceutical specialists required for the selling of pharmacy products. Materials and methods. The research was conducted among visitors of pharmacy organizations. The results of 115 questionnaires were analyzed. Results. Most respondents answers indicate a high level of development of universal, general professional and professional competencies among pharmaceutical specialists in organizations of pharmacies. However, a small part of visitors noted dissatisfaction with the behavior of the pharmaceutical specialists as well as the quality of pharmaceutical counseling. Conclusions. Pharmaceutical specialists should develop skills in business communication and knowledge of behavioral etiquette. Pharmacy organization managers need to develop way to optimize the process of pharmaceutical counseling of the population. These changes will help increase visitors loyalty and there by boost the number of regular customers.</p>competencecompetency-based approachquestionnairepharmaceutical specialistorganizations of pharmaciesкомпетенциякомпетентностный подходфармацевтический специалистанкетированиеаптечные организации1.Амелькина, М.С. Компетентностный подход: новый виток развития отечественного образования / М.С. Амелькина // Управление образованием: теория и практика. - 2019. №2 (34). - С. 47-57.2.Гусеница, Я.Н. Модель компетентности эксперта / Я. Н. Гусеница, О. В. Гречкина // Известия ТулГУ. Технические науки. - 2023. №11. - С. 50-58.3.Образовательная информационная система ФГОС: официальный сайт. - Москва. - Обновляется в течении суток. URL: https://fgos.ru (дата обращения: 08.02.2025) - Текст: электронный.4.Минздрав РФ. Приказ Минздрава РФ от 31.08.2016 № 647н. [Электронный ресурс] URL: https://minzdrav.gov.ru .