Applied Information Aspects of Medicine (Prikladnye informacionnye aspekty mediciny)Applied Information Aspects of Medicine (Prikladnye informacionnye aspekty mediciny)2070-9277Voronezh State Medical University named after N.N. Burdenko - The State Budgetary Institution of Higher Professional Education «Voronezh State Medical University named after N.N. Burdenko» of the Ministry of Public Health of the Russian1157910.18499/2070-9277-2026-29-1-159-164Information technology as a tool for improving pharmaceutical consulting in the dispensing of medicines Voronezh State Medical UniversityKushnirAlena<p>Lecturer at the Department of Pharmaceutical Business, Clinical Pharmacy, and Pharmacognosy</p>miss.erenkova@mail.ruAfanasievaTatyana<p>Doctor of Philosophy, Associate Professor, Professor of the Department of Pharmaceutical Business Organization, Clinical Pharmacy, and Pharmacognosy</p>blueskyatg15@mail.ruuPopovSergei<p>Doctor of Medical Sciences, Associate Professor, Head of the Department of Pharmacy, Clinical Pharmacy, and Pharmacognosy</p>popov-endo@mail.ruBerezhnovaTatyana<p>MD, Professor, Dean of the Faculty of Pharmacy, Head of the Department of Pharmacology</p>berezhnova-tatjana@rambler.ruN.N. Burdenko Voronezh State Medical University of the Russian Ministry of Health0704202629115415902042026Copyright © 2026, Applied Information Aspects of Medicine (Prikladnye informacionnye aspekty mediciny)2026<p>In the context of the digital transformation of the pharmaceutical industry, the development of specialized software tools is becoming a key factor in improving the quality of information exchange between pharmaceutical specialists and pharmacy customers. As a result, research has resulted in the development of software to optimize and standardize pharmaceutical consulting processes for dispensing medications, using sedatives as an example. The developed solution helps minimize errors, improve the quality of information and consulting services provided to the public, and ensure compliance with good pharmacy practice principles.</p>neurogenic diseases, anxiety, sedatives, marketing research, content analysis.цифровизация, программное обеспечение, фармацевтическое консультирование, седативные лекарственные препараты.1.1. Afanasyeva, T. G. Introduction of digital technologies into the work of pharmacy organizations / T. G. Afanasyeva, A. Yu. Kushnir, E. N. Makhinova // Scientific research of the SCO countries: synergy and integration : Proceedings of the International Conference, Beijing, 13 марта 2024 года. – Beijing: Инфинити, 2024. – P. 96-100. – DOI 10.34660/INF.2024.90.26.379.2.2. Российская Федерация. Министерство здравоохранения. Об утверждении Правил надлежащей аптечной практики лекарственных препаратов для медицинского применения : Приказ Министерства здравоохранения РФ от 29 апреля 2025 г. № 259н // Контур.Норматив : официальный сайт. – URL: https://normativ.kontur.ru/3.3. Зацепина, Е. Е. Фармацевтическое консультирование и информирование в аспекте аптечной практики студентов / Е. Е. Зацепина. – DOI 10.23670/IRJ.2023.129.50. – Текст : непосредственный // Международный научно-исследовательский журнал. – 2023. – № 3(129).4.4. Тарасов, В. В. Анализ зарубежного опыта деятельности центров фармацевтической информации как условие повышения информированности пациентов / В. В. Тарасов, Н. З. Мусина. – Текст : непосредственный // Социология медицины. – 2015. – Т. 14, № 1. – С. 58-61.